Our Editorial Guidelines

The editorial guidelines page outlines the standards and policies which guide the production and maintenance of the AXA IM Investment Institute's written content.

Key principles and ethics:

Our content acts in accordance with the following principles:

Accuracy, concision and consistency      

We aim to ensure the AXA IM Investment Institute's written material is accurate, concise and consistent. When communicating with our clients and other audiences, we aim to ensure everything we say and write is clear, succinct and easy to understand, while maintaining a consistent style across different content formats.

A responsible investor and long-term steward

The AXA IM Investment Institute's written content reflects our leading role as a responsible investor and long-term steward of clients’ investments. It aims to highlight our latest thinking around sustainability and environmental, social and governance issues, as well as sharing insights on how we approach the way that we manage clients’ investments as a steward of their capital     

Articulating innovative, diverse, and expert ways of thinking

Our content is intended to articulate the breadth and diversity of our experts’ thinking, as they share insights on the broader investment landscape and the opportunities and challenges facing investors today and in the future. AXA IM's Investment Institute content is produced by a team of authors and experts with relevant experience and expertise in respective fields.

Adherence to community guidelines and regulatory requirements

This means supporting and complying with relevant regulations and guidelines, ensuring we adhere to best practice in research and writing. Regulations may vary based on the geographic location or research community. All authors and experts are required to follow the editorial guidelines when creating content. 

Our editorial process:

All written material produced by AXA IM reflects the work of authors and experts with relevant experience and expertise – and who adhere to the editorial guidelines, as well as AXA IM’s key principles and ethics. Read our ‘Meet the Authors’ page to find out more.

Content produced by AXA IM for our Investment Institute follows a tried and tested editorial process, including various stages of review, incorporating fact checking and editing.

Responsibility for the material and its overall approval is clearly apportioned to individuals with appropriate levels of authority, experience and expertise. Content produced by AXA IM for the Investment Institute is reviewed to ensure it meets a rigorous compliance standard before publication.    

Quality standards

The standards AXA IM strives to achieve in our content. Written material aims to be:
  • Clear, concise and accurate: We strive to ensure that information is communicated in a way that is fair, clear,  accurate and not misleading. To ensure concision, we refrain as much as possible from using too many technical terms or too much industry jargon which may confuse or mislead clients and broader audiences.
  • Transparent: We intend to maintain transparency in references to our products and services. We provide our clients and broader audiences with access to comprehensive information about our products and services. Client communications aim to be balanced, and the potential risks of an investment are presented as well as the potential rewards.
  • Timely, relevant and up to date: Written content is monitored to ensure it is compliant with relevant regulations as well as the editorial policy and guidelines. Material is also reviewed and updated where appropriate to ensure it is timely and relevant and continues to reflect best practice.
  • Responsible: We aim to promote social responsibility and responsible investing in our communications and avoid encouraging any unethical or unsustainable forms of behaviour. Our communications and messaging seek to align with our values and commitments to sustainability, diversity and inclusion – reflecting our leading role as a responsible investor and a long-term steward of clients’ investments.


We operate in various jurisdictions. AXA IM’s policies and procedures are designed to comply with all applicable regulatory and legislative requirements issued by regulators and other relevant bodies. Everyone involved in the production and maintenance of written content is therefore required to understand and abide by AXA IM’s Compliance Standards and Policies.

Concerns raised by any regulator, including the FCA’s Financial Promotions team, are taken seriously and dealt with as a matter of urgency. Compliance monitoring is carried out thematically around Financial Promotions & Customer Literature controls.


Meet our experts

Find out more about the authors and experts who create and contribute to AXA IM’s articles and insights.

Meet the experts


    This website is published by AXA Investment Managers Australia Ltd (ABN 47 107 346 841 AFSL 273320) (“AXA IM Australia”) and is intended only for professional investors, sophisticated investors and wholesale clients as defined in the Corporations Act 2001 (Cth).

    This publication is for informational purposes only and does not constitute investment research or financial analysis relating to transactions in financial instruments, nor does it constitute on the part of AXA Investment Managers or its affiliated companies an offer to buy or sell any investments, products or services, and should not be considered as solicitation or investment, legal or tax advice, a recommendation for an investment strategy or a personalized recommendation to buy or sell securities.

    Market commentary on the website has been prepared for general informational purposes by the authors, who are part of AXA Investment Managers. This market commentary reflects the views of the authors, and statements in it may differ from the views of others in AXA Investment Managers.

    Due to its simplification, this publication is partial and opinions, estimates and forecasts herein are subjective and subject to change without notice. There is no guarantee forecasts made will come to pass. Data, figures, declarations, analysis, predictions and other information in this publication is provided based on our state of knowledge at the time of creation of this publication. Whilst every care is taken, no representation or warranty (including liability towards third parties), express or implied, is made as to the accuracy, reliability or completeness of the information contained herein. Reliance upon information in this material is at the sole discretion of the recipient. This material does not contain sufficient information to support an investment decision.

    All investment involves risk , including the loss of capital. The value of investments and the income from them can fluctuate and investors may not get back the amount originally invested.